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ROAS Rebuilt: How We Turned a Plateauing Ad Program Into a Scalable Growth Engine
A steady budget. An inconsistent return.
This online real estate education brand had the right offering and a solid budget—but returns from paid media were inconsistent and well below target. Despite spending ~$200k per month, their ROAS had been stuck below 1.0 for most of the year. The business needed to stop the bleeding, stabilise results, and build toward profitable scale. That’s when we took over.
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A media strategy overhaul focused on revenue
We took a program that was spending heavily without producing profitable returns and rebuilt it around one outcome: revenue efficiency at scale. First, we audited the full paid structure and identified where budget was getting diluted (redundant segmentation, mismatched intent layers, and optimisation that rewarded the wrong signals). Then we simplified and consolidated the account to strengthen learnings, rebuilt targeting around high-intent demand, and reallocated budget into the pockets that consistently produced purchases—not just clicks or cheap leads. Finally, we tightened the creative and landing-page feedback loop so every iteration was driven by performance data. The result was a cleaner system that produced more revenue on less spend, pushing ROAS from 0.88x → 1.29x year over year.